You Can Expect Immediate Benefits

Harmon, Places, Roads, Transportation
One of two versions of a 1917 Goodyear tire ad featuring the Nikko Inn. Click the image to enlarge it.
One of two versions of a 1917 Goodyear tire ad featuring the Nikko Inn. Click the image to enlarge it.

Who was the marketing genius behind this bit of Jazz Age cross-promotion?

The 1917 ads for Goodyear Cord Tires appeared in magazines ranging from the Atlantic Monthly and The New Country Life to Travel and Forest & Stream . Both feature detailed pen-and-ink drawings of Nikko Inn in the background, suggesting the perfect place you could visit “in superior comfort,” driving your Goodyear Cord Tire-equipped car.

For other posts about the Nikko Inn, click here.

Detail of Nikko Inn from the ad above. Click the image to enlarge it.
Detail of Nikko Inn from the ad above. Click the image to enlarge it.

A different version of the ad from the June, 1917 issue of Travel magazine.
A different version of the ad from the June, 1917 issue of Travel magazine.

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